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Gastronomy in La Vila Joiosa is characteristic of the Valencian coast and Mediterranean lands in general. The emphasis is on fresh fish, shellfish and of course a thousand and one ways to prepare rice, among which the paella is the most well-known but by no means the only dish to be tried.

If you’re looking for something traditionally Spanish, do not miss the local fish market. Held every afternoon, here you will get the freshest fish you have ever had from one of Spain’s busiest fishing ports. Do not miss watching the auctioneer auction off the fish too. Bought by the area’s best restaurants and hotels, it will show up on your plate soon after the buyer has obtained the best price. Once settled in to watch the auction, do not forget to take photos and video.

Traditional desserts also have their value and include the inventions of local confectioners, such as

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